You can do this IRL by going to events in your area. How do I connect with those people? Is it through Twitter, Facebook, or some other social network? Through a mailing list? (Side note: We’ve seen that mailing lists can be super-powerful, so if you don’t have one and are thinking of running a project, start one!)īringing new people into your community is important too. You want to ask yourself, how many people do I have in my network? That includes your friends and family, your social media following, and the rest of your fans. Why? Because nowadays, running a Kickstarter project is really an exercise in building a community. We recommend starting your outreach at least six months in advance. Start telling people about your project well before you launch it. OK then, here are my five tips for Kickstarter creators on things you should definitely do: 1. Before coming to Kickstarter I also worked in mobile game development at Nickelodeon. My main job there was developer relations, so I licensed hundreds of games and worked with awesome indie developers - some of whom are now doing Kickstarter projects. If you’ve ever thought of running a Kickstarter project, read on!īut first, a bit more about me: I’ve been in games for almost 10 years, starting at the Flash site AddictingGames, now part of Nickelodeon. I thought I’d boil down my most-repeated advice into a quick list for the benefit of Gamasutra readers. So I spend a lot of time giving advice to game creators about their projects and answering questions. Video games projects raised $23 million on Kickstarter in 2020.I’m one-half of the games team at Kickstarter - the half that focuses on videogames in particular. The report also looked into tabletop games, which have continued growing during H1 2021 with 2,439 projects submitted to the platform, versus 2,096 during the same period last year. "There is a steady flow of video games creations that find funding on Kickstarter, and there is no sign of decline in sight." "Overall, 2021 so far is following the same stability we have observed for video games projects on the platform," the report concluded. The two most successful video games projects for the first half of 2021 were rhythm game/cartoon hybrid Friday Night Funkin', and farm sim Coral Island, which respectively raised $2.2 million and $1.6 million. "This is second best semester (after H2-2020) since 2015." "Looking at the amount of money raised by successful projects in the first half of 2021, the projects of the video games category performed very well," the report read. Over $13 million has been raised by video games projects from January to July 1, 2021, compared to $11 million during the same period last year. Which means that 465 projects were not funded during the first half of this year, versus 420 last year. Projects were likely postponed due to the COVID-19 pandemic in 2020, explaining the higher number this time around, the report said.ġ84 video games projects reached their goal during H1 2021, versus 168 during H1 2020. Kickstarter published its mid-year games report for 2021.įrom January to July 1, 2021, 649 video games projects were submitted to the platform versus 588 during the same period last year.
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